A re-industrialization assignment and project-finding mission for an industrial and logistics site which was being closed down. The Terazem team introduced an economic intelligence approach and a prospecting campaign targeting specific companies that resulted in the identification of a takeover project within 4 months. The identified buyer is a fast-growing regional company that has taken over the site in order to roll out a development project in the computer destocking sector, recruiting 10 new posts within 2 years.
Operations conducted
- Evaluation of the potential for business redeployment on the site combined with an analysis of the economic and real estate environment
- Targeting of local, regional and national companies from specialized databases, and the pre-qualification of contacts – corporate decision-makers
- Production of promotional documents for the site with a focus on the environment, site assets and implementation plans
- Direct approach to the selected companies through different prospecting channels to maximize the likelihood of finding projects to take over the site
- Territorial mediation with economic development players and agencies promoting the territory on a departmental and regional level
- Analysis and follow-up of identified projects, organization of visits and backing for negotiations in the sale of the site
